Saturday, August 17, 2019

Use active verbs to convey power in your writing

Power verbs convey action.





Please avoid static verbs like

  • get / got
  • is / was / were (try to only use any form of "to be" 5 times in entire essay)





NY TIMES OPINIONATOR | DRAFT

Make-or-Break Verbs


By CONSTANCE HALE

Published: April 16, 2012
This is the third in a series of writing lessons by the author.

A sentence can offer a moment of quiet, it can crackle with energy or it can just lie there, listless and uninteresting.

What makes the difference? The verb.

Verbs kick-start sentences: Without them, words would simply cluster together in suspended animation. We often call them action words, but verbs also can carry sentiments (love, fear, lust, disgust), hint at cognition (realize, know, recognize), bend ideas together (falsify, prove, hypothesize), assert possession (own, have) and conjure existence itself (is, are).

Fundamentally, verbs fall into two classes: static (to be, to seem, to become) and dynamic (to whistle, to waffle, to wonder). (These two classes are sometimes called "passive" and "active," and the former are also known as "linking" or "copulative" verbs.) Static verbs stand back, politely allowing nouns and adjectives to take center stage. Dynamic verbs thunder in from the wings, announcing an event, producing a spark, adding drama to an assembled group.

Static Verbs

Static verbs themselves fall into several subgroups, starting with what I call existential verbs: all the forms of to be, whether the present (am, are, is), the past (was, were) or the other more vexing tenses (is being, had been, might have been). In Shakespeare's "Hamlet," the Prince of Demark asks, "To be, or not to be?" when pondering life-and-death questions. An aging King Lear uses both is and am when he wonders about his very identity:

"Who is it that can tell me who I am?"

Jumping ahead a few hundred years, Henry Miller echoes Lear when, in his autobiographical novel "Tropic of Cancer," he wanders in Dijon, France, reflecting upon his fate:

"Yet I am up and about, a walking ghost, a white man terrorized by the cold sanity of this slaughter-house geometry. Who am I? What am I doing here?"

Drawing inspiration from Miller, we might think of these verbs as ghostly verbs, almost invisible. They exist to call attention not to themselves, but to other words in the sentence.

Another subgroup is what I call wimp verbs (appear, seem, become). Most often, they allow a writer to hedge (on an observation, description or opinion) rather than commit to an idea: Lear appears confused. Miller seems lost.

Finally, there are the sensing verbs (feel, look, taste, smell and sound), which have dual identities: They are dynamic in some sentences and static in others. If Miller said I feel the wind through my coat, that's dynamic. But if he said I feel blue, that's static.

Static verbs establish a relationship of equals between the subject of a sentence and its complement. Think of those verbs as quiet equals signs, holding the subject and the predicate in delicate equilibrium. For example, I, in the subject, equals feel blue in the predicate.

Power Verbs

Dynamic verbs are the classic action words. They turn the subject of a sentence into a doer in some sort of drama. But there are dynamic verbs - and then there are dynamos. Verbs like has, does, goes, gets and puts are all dynamic, but they don't let us envision the action. The dynamos, by contrast, give us an instant picture of a specific movement. Why have a character go when he could gambol, shamble, lumber, lurch, sway, swagger or sashay?

Picking pointed verbs also allows us to forgo adverbs. Many of these modifiers merely prop up a limp verb anyway. Strike speaks softly and insert whispers. Erase eats hungrily in favor of devours. And whatever you do, avoid adverbs that mindlessly repeat the sense of the verb, as in circle around, merge together or mentally recall.

This sentence from "Tinkers," by Paul Harding, shows how taking time to find the right verb pays off:
"The forest had nearly wicked from me that tiny germ of heat allotted to each person ."
Wick is an evocative word that nicely gets across the essence of a more commonplace verb like sucked or drained.

Sportswriters and announcers must be masters of dynamic verbs, because they endlessly describe the same thing while trying to keep their readers and listeners riveted. We're not just talking about a player who singles, doubles or homers. We're talking about, as announcers described during the 2010 World Series, a batter who "spoils the pitch" (hits a foul ball), a first baseman who "digs it out of the dirt" (catches a bad throw) and a pitcher who "scatters three singles through six innings" (keeps the hits to a minimum).

Imagine the challenge of writers who cover races. How can you write about, say, all those horses hustling around a track in a way that makes a single one of them come alive? Here's how Laura Hillenbrand, in "Seabiscuit," described that horse's winning sprint:

"Carrying 130 pounds, 22 more than Wedding Call and 16 more than Whichcee, Seabiscuit delivered a tremendous surge. He slashed into the hole, disappeared between his two larger opponents, then burst into the lead Seabiscuit shook free and hurtled into the homestretch alone as the field fell away behind him."

Even scenes that at first blush seem quiet can bristle with life. The best descriptive writers find a way to balance nouns and verbs, inertia and action, tranquillity and turbulence. Take Jo Ann Beard, who opens the short story "Cousins" with static verbs as quiet as a lake at dawn:

"Here is a scene. Two sisters are fishing together in a flat-bottomed boat on an olive green lake ."
When the world of the lake starts to awaken, the verbs signal not just the stirring of life but crisp tension:

"A duck stands up, shakes out its feathers and peers above the still grass at the edge of the water. The skin of the lake twitches suddenly and a fish springs loose into the air, drops back down with a flat splash. Ripples move across the surface like radio waves. The sun hoists itself up and gets busy, laying a sparkling rug across the water, burning the beads of dew off the reeds, baking the tops of our mothers' heads."

Want to practice finding dynamic verbs? Go to a horse race, a baseball game or even walk-a-thon. Find someone to watch intently. Describe what you see. Or, if you're in a quiet mood, sit on a park bench, in a pew or in a boat on a lake, and then open your senses. Write what you see, hear and feel. Consider whether to let your verbs jump into the scene or stand by patiently.

Verbs can make or break your writing, so consider them carefully in every sentence you write. Do you want to sit your subject down and hold a mirror to it? Go ahead, use is. Do you want to plunge your subject into a little drama? Go dynamic. Whichever you select, give your readers language that makes them eager for the next sentence.

Next from me: Pitfalls of passive construction.
Constance Hale, a journalist based in San Francisco, is the author of "Sin and Syntax" and the forthcoming "Vex, Hex, Smash, Smooch." She covers writing and the writing life at sinandsyntax.com. 







MIT: Action Verbs
http://web.mit.edu/career/www/guide/actionverbs.html

Management Skills

Administered
Analyzed
Assigned
Chaired
Consolidated
Contracted
Coordinated
Delegated
Developed
Directed
Evaluated
Executed
Organized
Oversaw
Planned
Prioritized
Produced
Recommended
Reorganized
Reviewed
Scheduled
Supervised

Communication Skills

Addressed
Arbitrated
Arranged
Authored
Co-authored
Collaborated
Corresponded
Developed
Directed
Drafted
Enlisted
Formulated
Influenced
Interpreted
Lectured
Mediated
Moderated
Negotiated
Persuaded
Promoted
Proposed
Publicized
Reconciled
Recruited
Spoke
Translated
Wrote

Research Skills

Clarified
Collected
Critiqued
Diagnosed
Evaluated
Examined
Extracted
Identified
Inspected
Interpreted
Interviewed
Investigated
Organized
Reviewed
Summarized
Surveyed
Systematized

Technical Skills

Assembled
Built
Calculated
Computed
Designed
Devised
Engineered
Fabricated
Maintained
Operated
Pinpointed
Programmed
Remodeled
Repaired
Solved
Operated
Pinpointed
Programmed
Remodeled
Repaired
Solved

Teaching Skills

Adapted
Advised
Clarified
Coached
Communicated
Conducted
Coordinated
Developed
Enabled
Encouraged
Evaluated
Explained
Facilitated
Guided
Informed
Instructed
Lectured
Persuaded
Set goals
Stimulated
Taught
Trained

Financial Skills

Administered
Allocated
Analyzed
Appraised
Audited
Balanced
Budgeted
Calculated
Computed
Developed
Managed
Planned
Projected
Researched

Creative Skills

Acted
Conceptualized
Created
Customized
Designed
Developed
Directed
Established
Fashioned
Illustrated
Instituted
Integrated
Performed
Planned
Proved
Revised
Revitalized
Set up
Shaped
Streamlined
Structured

Helping Skills

Assessed
Assisted
Clarified
Coached
Counseled
Demonstrated
Diagnosed
Educated
Facilitated
Familiarized
Guided
Inspired
Motivated
Participated
Provided
Referred
Rehabilitated
Represented
Reinforced
Supported
Taught
Trained
Verified

Clerical or Detail Skills

Approved
Arranged
Cataloged
Classified
Collected
Compiled
Dispatched
Executed
Filed
Generated
Implemented
Inspected
Monitored
Operated
Ordered
Organized
Prepared
Processed
Purchased
Recorded
Retrieved
Screened
Specified
Systematized
Tabulated
Validated

Stronger Verbs for Accomplishments

Accelerated
Achieved
Attained
Completed
Conceived
Convinced
Discovered
Doubled
Affected
Eliminated
Expanded
Expedited
Founded
Improved
Increased
Initiated
Innovated
Introduced
Invented
Launched
Mastered
Originated
Overcame
Overhauled
Pioneered
Reduced
Resolved
Revitalized
Spearheaded
Strengthened
Transformed
Upgraded

From "To Boldly Go: Practical Career Advice for Scientists", by Peter S. Fiske


CV Store: Power Verbs
http://www.thecvstore.net/Power-Verbs.htm

The use of action words/power verbs are essential in the promotion of your skills and experience. Using these words at the start of each bullet point under the details of your employment will assist the reader in noticing your key achievements.

The words you use will obviously depend upon your experience/industry so try not to just stuff your CV full of power words in the hope that this will look good. For example, a candidate applying for a managerial position will want to make use of words such as "oversaw, developed, improved and reduced", whereas someone looking for a more creative role will want to use words such as "designed, compiled and created".

Power verbs to accentuate organisational skills:

Arranged
Categorized
Collected
Compiled
Corrected
Distributed
Filed
Incorporated
Logged
Maintained
Monitored
Observed
Ordered
Organized
Prepared
Recorded
Registered
Reserved
Responded
Reviewed
Scheduled
Screened
Supplied
Updated

Power verbs used to highlight achievements:

Achieved
Built
Created
Developed
Established
Expanded
Founded
Identified
Implemented
Increased
Initiated
Instigated
Launched
Lead
Managed
Reduced
Solved
Streamlined

Other power verbs:

Administered
Advised
Analyzed
Approved
Completed
Conducted
Controlled
Coordinated
Defined
Delivered
Demonstrated
Designed
Instructed
Introduced
Maintained
Negotiated
Oversaw
Performed
Planned
Presented
Supervised
Supported





    Thursday, August 8, 2019

    How to write strong topic sentences

    TOPIC SENTENCES

    What is a topic sentence?
    · The topic sentence is the first sentence in a paragraph.

    What does it do?
    · It introduces the main idea of the paragraph.

    Why are topic sentences important?

    1. They give your paragraph focus.
    a. If your topic sentences are not clear, then the rest of the paragraph most likely won’t have a specific focus or will be incoherent.

    2. They help your readers.
    a. Your readers are busy and impatient.
    b. They want to know your main idea first.
    c. They read the first sentence of every paragraph, looking for your main ideas.
    d. Then, they quickly review the other sentences.
    e. If someone only read your topic sentences, would he or she be able to understand your contribution and supporting ideas?

    Q: HOW DO I IMPROVE MY TOPIC SENTENCES SO THAT READERS WILL UNDERSTAND, BELIEVE AND CARE ABOUT MY STORY EVEN IF THEY ARE SPEED READING? Topic Sentences: You can tell what the topic of the first body paragraph is by reading the topic sentence, which is the first sentence in the paragraph. The topic sentence tells your reader the main idea of the paragraph. As a writer, you need to know the main idea in order to develop your paragraph with facts to support that idea. As an exercise, strip your essay down to only the topic sentences. Ask yourself:
    • Does your story make sense? 
    • Will a non-expert be able to understand what happened?
    • Do you appear in your own topic sentences?
    • Are you the star/hero of your own story?
    • Do your verbs convey power?
    My clients often get lost in the details when writing their first drafts of leadership (and other) essays. They feel the need to explain the situation first before showing their specific task and action steps taken to achieve the desired result. In your next draft, work to put yourself at the center of the action. More hints Each body paragraph of your paper builds towards proving one particular aspect of your thesis, and each of these aspects should be crystallized into a strong topic sentence. If your paper is quite short, these sentences might represent the main points you mentioned in the blueprint part of your thesis, but they might each be more specific aspects of one of those points, particularly if your paper is longer. Defining your topics - First and foremost, a topic sentence is a piece of analysis, NOT summary. Think of it as an original interpretation based upon the facts of your story (not just a flat summary of your topic). The first of the following examples illustrates a statement of fact, rather than an argumentative topic sentence. Weak Topic Sentence: "Book Five of Paradise Lost concentrates on the conversation between Adam and the archangel Raphael." Strong Topic Sentence: "Throughout Book Five, Milton utilizes images of gardening and nourishment to convey man's maturing relationship to the divine." http://www.essayedge.com/academics/writingadvice/course/lessonthree.html



      Tuesday, August 6, 2019

      Create an outline before writing your first draft

      An essay outline is probably the most important friend you will have while writing your essay. It is the scaffolding of your paper and the skeleton of your ideas. It is the framework by which you will write a killer essay. And frankly, it is difficult to write one without an outline.


      How to Write an Outline





      What is it?

      An outline is a general plan of the material that is to be presented in a speech or a paper. The outline shows the order of the various topics, the relative importance of each, and the relationship between the various parts.



      Order in an Outline



      There are many ways to arrange the different parts of a subject. Sometimes, a chronological arrangement works well. At other times, a spatial arrangement is best suited to the material. The most common order in outlines is to go from the general to the specific. This means you begin with a general idea and then support it with specific examples.


      Thesis Statement of Summarizing Sentence

      All outlines should begin with a thesis statement of summarizing sentence. This thesis sentence presents the central idea of the paper. It must always be a complete, grammatical sentence, specific and brief, which expresses the point of view you are taking towards the subject.


      Types of Outlines



      The two main types of outlines are the topic outline and the sentence outline. In the topic outline, the headings are given in single words or brief phrases. In the sentence outline, all the headings are expressed in complete sentences.





      Rules for Outlining


      1. Subdivide topics by a system of numbers and letters, followed by a period.
      Example:
      I.
          A.
          B.
              1.
              2.
                  a.
                  b.
      II.
          A.
          B.
      2. Each heading and subheading must have at least two parts.
      3. Headings for parts of the paper of speech such as, Introduction and Conclusion, should not be used.
      4. Be consistent. Do not mix up the two types of outlines. Use either whole sentences of brief phrases, but not both.







      Examples



      Topic Outline


      Choices in College and After

      Thesis: The decisions I have to make in choosing college courses, depend on larger questions I am beginning to ask myself about my life’s work.
          I. Two decisions described
      A. Art history or chemistry
      1. Professional considerations
      2. Personal considerations


      B. A third year of French?
      1. Practical advantages of knowing a  foreign  language
      2. Intellectual advantages
      3. The issue of necessity


          II. Definition of the problem
      A. Decisions about occupation
      B. Decisions about a kind of life to lead


          III. Temporary resolution of the problem
      A. To hold open a professional possibility: chemistry
      B. To take advantage of cultural gains already made: French









      Sentence Outline


      Choices in College and After


      Thesis: The decisions I have to make in choosing college courses, depend on larger questions I am beginning to ask myself about my life’s work.
      I. I have two decisions to make with respect to choosing college courses in the immediate future.


      A. One is whether to elect a course in art history or in chemistry.
      1. One time in my life, I planned to be a chemical engineer professionally.
      2. On the other hand, I enjoy art and plan to travel and see more of it.


      B. The second decision is whether to continue a third year of French beyond the basic college requirement.
      1. French might be useful both in engineering and travel.
      2. Furthermore, I am eager to read good books which are written in French.
      3. How necessary are these considerations in the light of other courses I might take instead?


      II. My problem can be put in the form of a dilemma involving larger questions about my whole future.


      A. On the one hand I want to hold a highly-trained position in a lucrative profession.
      B. On the other hand I want to lead a certain kind of life, with capacities for values not connected with the making of money.


      III. I will have to make a decision balancing the conflicting needs I have described.


      A. I will hold open the professional possibilities by electing chemistry.
      B. I will improve and solidify what cultural proficiency in another language I have already gained, by electing French.





      How to Write an Outline

      An outline breaks down the parts of your thesis in a clear, hierarchical manner. Most students find that writing an outline before beginning the paper is most helpful in organizing one's thoughts. If your outline is good, your paper should be easy to write.

      The basic format for an outline uses an alternating series of numbers and letters, indented accordingly, to indicate levels of importance. 

      Here is an example of an outline on a paper about the development of Japanese theater:

      OUTLINE NOTES
      I. Thesis: Japanese theater rose from a popular to elite and then returned to a popular art form. The thesis is stated in the first section, which is the introduction.
      • II. Early theatrical forms
        • A. Bugaku
        • B. Sarugaku
        • C. Primitive Noh
        • D. Authors and Audience
      • III. Noh theater
        • A. Authors
        • B. Props
          • 1. Masks
            • a. women
            • b. demons
            • c. old men
          • 2. Structure of Stage
        • C. Themes
          • 1. Buddhist influence
          • 2. The supernatural
        • D. Kyogen interludes
        • E. Audience
      • IV. Kabuki
        • A. Authors
        • B. Props
          • 1. make-up
          • 2. special effects
        • C. Themes
          • 1. Love stories
          • 2. Revenge
        • D. Audience
      • V. Bunraku (puppet) theater
        • A. Authors
        • B. Props
        • C. Themes
          • 1. Love stories
          • 2. Historical romances
        • D. Audience
      The body follows the introduction, and breaks down the points the author wishes to make.
      Note that some section have subdivisions, others do not, depending on the demands of the paper.
      In this outline, II, III, & IV all have similar structure, but this will not necessarily be true for all papers. Some may only have three major sections, others more than the five given here.
      VI. Conclusion Your conclusion should restate your thesis, and never introduce new material.









      When you begin writing an essay outline, use the following model as a guide:

      I. INTRODUCTION:

      Thesis:_____________________________________________________.



      II. BODY PARAGRAPH 1:

      Opening Sentence:___________________________________________.

      Detail 1:____________________________________________________.

      Detail 2:____________________________________________________.

      Detail 3:____________________________________________________.



      III. BODY PARAGRAPH II:

      Transition/Opening Sentence:_________________________________.

      Detail 1:____________________________________________________.

      Detail 2:____________________________________________________.

      Detail 3:____________________________________________________.



      IV. BODY PARAGRAPH III:

      Transition/Opening Sentence:_________________________________.

      Detail 1:____________________________________________________.

      Detail 2:____________________________________________________.

      Detail 3:____________________________________________________.



      V. BODY PARAGRAPH IV:

      Transition/Opening Sentence:_________________________________.

      Detail 1:____________________________________________________.

      Detail 2:____________________________________________________.

      Detail 3:____________________________________________________.



      VI. CONCLUSION:

      Reconfirmed Thesis:_________________________________________.


      If you use this rough guide and fill in the blanks as you are researching your essay, you will find writing the essay so simple. You have all you need in front of you. It is researched and organized. All you have to do now is fill in the blanks with transition words and smooth language.



      SOURCES
      http://www.bookrags.com/articles/2.html
      http://www.essaywritinghelp.com/outline.htm
      http://www.suite101.com/content/how-to-write-an-essay-outline-a98961
      http://www.albany.edu/eas/170/outline.htm
      http://www.lavc.edu/library/outline.htm





        Thursday, August 1, 2019

        How can I make my writing more concise?



        MY ESSAY IS TOO LONG. HOW DO I CUT WORDS?
        • Read your essay aloud at full volume (doing so forces you to go slow).
        • After each word or phrase, ask yourself, "If I cut this, will my meaning change?"
        • If the answer is "no", then cut it!

        More tips here, including this activity from the Purdue Online Writing Lab (OWL), which is a fantastic resource for writers.  


        Conciseness

        Summary: This resource will help you write clearly by eliminating unnecessary words and rearranging your phrases.
        Contributors: Ryan Weber, Nick Hurm
        Last Edited: 2010-04-17 05:34:19

        The goal of concise writing is to use the most effective words. Concise writing does not always have the fewest words, but it always uses the strongest ones. Writers often fill sentences with weak or unnecessary words that can be deleted or replaced. Words and phrases should be deliberately chosen for the work they are doing. Like bad employees, words that don't accomplish enough should be fired. When only the most effective words remain, writing will be far more concise and readable.

        This resource contains general conciseness tips followed by very specific strategies for pruning sentences.

        1. Replace several vague words with more powerful and specific words.

        Often, writers use several small and ambiguous words to express a concept, wasting energy expressing ideas better relayed through fewer specific words. As a general rule, more specific words lead to more concise writing. Because of the variety of nouns, verbs, and adjectives, most things have a closely corresponding description. Brainstorming or searching a thesaurus can lead to the word best suited for a specific instance. Notice that the examples below actually convey more as they drop in word count.



        Wordy: The politician talked about several of the merits of after-school programs in his speech (14 words)
        Concise: The politician touted after-school programs in his speech. (8 words)




        Wordy: Suzie believed but could not confirm that Billy had feelings of affection for her. (14 words)
        Concise: Suzie assumed that Billy adored her. (6 words)




        Wordy: Our website has made available many of the things you can use for making a decision on the best dentist. (20 words)
        Concise: Our website presents criteria for determining the best dentist. (9 words)




        Wordy: Working as a pupil under a someone who develops photos was an experience that really helped me learn a lot. (20 words)
        Concise: Working as a photo technician's apprentice was an educational experience. (10 words)

        2. Interrogate every word in a sentence

        Check every word to make sure that it is providing something important and unique to a sentence. If words are dead weight, they can be deleted or replaced. Other sections in this handout cover this concept more specifically, but there are some general examples below containing sentences with words that could be cut.


        Wordy: The teacher demonstrated some of the various ways and methods for cutting words from my essay that I had written for class. (22 words)
        Concise: The teacher demonstrated methods for cutting words from my essay. (10 words)


        Wordy: Eric Clapton and Steve Winwood formed a new band of musicians together in 1969, giving it the ironic name of Blind Faith because early speculation that was spreading everywhere about the band suggested that the new musical group would be good enough to rival the earlier bands that both men had been in, Cream and Traffic, which people had really liked and had been very popular. (66 words)
        Concise: Eric Clapton and Steve Winwood formed a new band in 1969, ironically naming it Blind Faith because speculation suggested that the group would rival the musicians’ previous popular bands, Cream and Traffic. (32 words)


        Wordy: Many have made the wise observation that when a stone is in motion rolling down a hill or incline that that moving stone is not as likely to be covered all over with the kind of thick green moss that grows on stationary unmoving things and becomes a nuisance and suggests that those things haven’t moved in a long time and probably won’t move any time soon. (67 words)
        Concise: A rolling stone gathers no moss. (6 words)

        3. Combine Sentences.

        Some information does not require a full sentence, and can easily be inserted into another sentence without losing any of its value. To get more strategies for sentence combining, see the handout on Sentence Variety.


        Wordy: Ludwig's castles are an astounding marriage of beauty and madness. By his death, he had commissioned three castles. (18 words)
        Concise: Ludwig's three castles are an astounding marriage of beauty and madness. (11 words)


        Wordy: The supposed crash of a UFO in Roswell, New Mexico aroused interest in extraterrestrial life. This crash is rumored to have occurred in 1947. (24 words)
        Concise: The supposed 1947 crash of a UFO in Roswell, New Mexico aroused interest in extraterrestrial life. (16 words)


        (found at http://owl.english.purdue.edu/owl/resource/572/01/; accessed 11/2010)




          Wednesday, June 12, 2019

          Ellen Lupton Writing tips from "Design is Storytelling"

          Ellen Lupton Writing tips from "Design is Storytelling"


          ❶ Wait. I’m scared. I have writer’s block.
          • Instead of struggling to compose a brilliant for sentence, list the main points you want to make. Don’t worry about the order.
          • Go back and group your points into sections. A pitch or presentation should have three to five main sections.
          • If making a list feels too linear, create a word map instead. Write your main idea in a bubble in the middle of a sheet of paper. Draw more bubbles with more points.
          • Research. Gathering evidence will help you create compelling content. It will also help you defeat writer’s block.
          ❷ I have notes and a general plan. Now what?
          • Start writing in a relaxed, conversational way. Focus on the content, not the words, as if you were speaking to someone. Later, you can improve the writing style.
          • As you write, focus on being clear, not clever. Focus on the ideas and information that you want other people to absorb. If your sentences have more secret staircases than a Victorian mansion, it’s time to clean house.
          • A metaphor can be your best friend or a backstabbing enemy. Use metaphors to clarify and illuminate concepts, not to create flowery prose.
          ❸ My text is clear but it’s deadly dull.
          • Generate intrigue by questioning assumptions. Make readers curious with phrases such as, “You may have learned in school that… “ or “One of the biggest mistakes in our industry is… “
          • Introduce counter-arguments. Anticipate objections and address them.
          • Imagine writing an FAQ for your product or idea. What will confuse a new user? Posing questions and then answering them keeps people interested.
          • Read your text out loud and listen for repetition and clunky phrases. If you think you are being boring, your audience will, too.
          • When you are almost finished, make an outline of what you have done. For example, if you are producing a slide deck, write down the main headings. Are they parallel? Did they tell a clear story? We working the headings can help you restructure your material.


          adapted from Design is Storytelling — Ellen Lupton p. 155–

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